Comments on This 1932 Ad|
Posting Number 3384 Date: 04/13/20 Return to Posting List
1.Thank you, Scott Hansen. Really interesting. B. Altman was great right through the '80s. Beth Jacques
In answer to the ad for reduced pricing. Early in 1932 Corning Glass Works had pondered the idea of closing the Steuben Glass division due to the effects of the Depression and the cost of making colored glassware. The minerals that were used to make the color were very expensive and they needed to cut expense so originally they planned to close Steuben Division. Arthur Houghton came to the thought to discontinue the color production and continue producing the glass production but in non color lead glass. This would cut the expenses and by doing this they did not have to close production. So in early 1933 an announcement of the transition from colored to non colored glassware was made.
Click to view image one: B. Altman Ad1.jpeg
Return to Posting List