Promotional Catalogs of the 20s|
Posting Number 3411 Date: 06/15/20 Return to Posting List
Thanks to whomever provided this promotional catalog.
As much as I enjoy seeing the glass, what I'm really enjoying about it is reading the articulate and expressive writing. Perhaps it is a reflection of the target audience for a luxury product, but one simply doesn't see that kind of writing in what is essentially advertising anymore. For example, the expression "allusive spirit" -- I'm sure that few people today know how to use that word properly in a sentence. It falls in the same category as "discreet" versus "discrete," or "rack" versus "wrack."
It's also fun to see how language has changed. The piece used words such as "No where" and "some one," and hyphenated words such as paper-weight and book-end that we no longer break up in that manner.
Sadly, such a high-minded approach to selling glass would not likely work today. Young people would react to a 16-page pamphlet with the "TLDR" acronym they use in text messages and email: "Too long, didn't read."
Another Comment on this Masterpiece of Glass booklet
If I had to say a time this ad/ article would have come out it would have been 1932 as they are still offering color cut to clear and several of the engraved patterns are Teague patterns. He was with Steuben in 1932.
The Poussin pattern was one of the most expensive sets being sold at that time. Pricing per pieces would start at $125.00 per doz. for plates to $225.00 per doz. for goblets.
Masterpieces of Glass Booklet
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