Age-old Beauty in Glass of Modern Usefulness|
Posting Number 3412 Date: 06/17/20 Return to Posting List
Frederick Carder did not do a lot of advertising when trying to sell his Steuben glass. The advertising he did do appears to have occurred fairly late in the Carder Steuben era between about 1925 and 1930. The advertising took one of two forms. Steuben issued pamphlets and advertising sheets that may have gone primarily to the stores that sold Steuben. Steuben also produced full page ads in one or more of the magazines of the time.
Steuben Single Sheets
This material consisted of individual sheets in the archives of the Rakow Research Library. The photograph was on one side and a description of the items in the photo on the back side. These sheets have been gathered into one document for display on the website. Note that the shape numbers shown next to the photos are not original but were added later. The notes found on the sheets have been left as found. All of these sheets were produced by Steuben except the last one. The last one was produced by Lenox to advertise their Fountain pattern. Steuben produced matching stemware in this pattern.
from the collection of advertisements featured on the www.cardersteubenclub.org website.
Single Sheet Advertising
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